Why Boosting Posts Isn’t a Real Strategy (and What to Do Instead)

You’ve likely seen the little “Boost Post” button on Facebook or Instagram—it’s tempting, right? With one click, your content gets pushed out to more people. Easy. But here’s the truth:

Boosting posts isn’t a real marketing strategy.

It might increase reach or engagement in the short term, but it rarely leads to meaningful business results like leads, sales, or long-term growth. If you’re relying on boosted posts alone, you’re leaving money—and strategy—on the table.

Boosting a post is essentially paying to show your content to a broader audience. It’s designed for simplicity, not strategy. While it can be helpful for brand awareness, it lacks the precision, customization, and control that a full ad campaign offers.

Boosted posts:

• Offer limited targeting options

• Use automatic placements (which may not suit your goals)
  
  

• Don’t support sales or lead-focused campaign objectives
  
  

• Rarely include proper tracking or conversion measurement
  
  

In short, boosting is like handing over your ad budget without a plan.

A true advertising campaign in Facebook Ads Manager (or LinkedIn Campaign Manager) is where the real results happen. Here’s why:

1. Advanced Targeting

Want to reach cold leads, retarget past website visitors, or create lookalike audiences based on your best customers? Full campaigns give you those tools.

2. Clear Objectives

With real campaigns, you can optimize for specific outcomes—like conversions, traffic, leads, or purchases—not just likes or views.

3. Better Creative Control

You can test multiple versions of your ad (copy, image, video) and see what performs best. Boosted posts don’t offer the same flexibility.

4. Proper Tracking

You can connect ads to your website via a pixel to measure exactly what actions people take after seeing your ad.

If you want real ROI from your paid ads, skip the boost button and build a strategy that aligns with your business goals. Map out who you’re targeting, what outcome you want, and how you’ll measure success. Paid advertising isn’t about luck—it’s about thoughtful execution.

Boosting might give you a quick dopamine hit of likes, but strategic campaigns are what drive revenue.

Need help turning ad spend into real growth? That’s where we come in.